Saudi Arabia just bought EA Sports — yes, that EA Sports. ⚽🎮
The studio behind FIFA (now EA Sports FC), Madden, and UFC is now part of a $55 billion takeover led by Saudi Arabia’s Public Investment Fund — the same group that splashed billions on Cristiano Ronaldo, Neymar, and LIV Golf.
But this deal has a twist: Jared Kushner, Donald Trump’s son-in-law, helped broker it through his private equity firm.
EA Sports isn’t just a gaming company — it’s the heartbeat of sports culture. From Ultimate Team packs to annual releases that define fan debates, EA’s reach is global. Now, that influence sits inside a Saudi-led empire.
So what happens next?
Will Riyadh-sponsored arenas appear in-game? Will Saudi clubs get prime features? Or is this the beginning of the biggest power shift in gaming history?
One thing’s for sure — sports gaming isn’t just play anymore. It’s power. 🎮💰
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